Viral App Highlights the Insensitive Logic of a System at the Heart of the Current AI Boom

ImageNet is credited with driving artificial intelligence's current surge. But its generalizations can be crass

ImageNet Roulette detects faces and applies labels based on widely used AI training datasets. ImageNet Roulette, Getty Images

As facial recognition software becomes inescapable in everyday life, the developers behind a new web app-slash-art project want to show people exactly how they look in the eyes of AI—and the revelations are often jarring.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.