Vimeo Is Adding 360-Degree Video Capabilities

As Facebook expands its own offering of the format

Vimeo has added 360-degree video capabilities, which could help it catch up with competitors such as YouTube, Twitter and Facebook as more brands and content creators test out the emerging medium.

Vimeo announced today it will let creators upload, share and sell 360 video on the platform, saying it thinks creators already using Vimeo could help the format catch on more broadly.

“Vimeo’s creator community is known for pioneering new video formats and pushing the boundaries of storytelling,” said Anjali Sud, svp and gm of Vimeo’s creator platform, in a statement. “With

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