Viewability: How to Act on This Gift to Advertisers and Return to Advertising Transparency

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Smart advertisers need the right tools to measure ad effectiveness and to determine whether or not they spent their media dollars effectively. Two of the most powerful signals for determining effectiveness include viewability, which launched onto the digital scene in 2014 and, of course, engagement (clickthroughs, time-on-site, shares, likes, follows, etc.).

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