Video: Why Google Built This Pop-Up Hardware Store

And yes, it’s definitely Instagram-worthy

Google doesn’t just want people to know about its new products—it wants them to know exactly how they could use them in all different aspects of their lives.

Enter the Google Hardware Store, the company’s latest pop-up dedicated to its newest products: the Pixel 3, the Pixel Slate and the Google Home Hub. Located in New York’s SoHo neighborhood, the store is more of an interactive experience than a traditional retail shop, guiding consumers to different products as they enter and educating them on how to use them.

“To us, when it comes to our goals for this, it’s as much [about] getting people excited to talk about them as it is to get people buying them,” said Thomas Ranese, head of hardware marketing at Google.

Shot by Dianna McDougall for Adweek on a Google Pixel 3

Of course, no pop-up would be complete without an Instagrammable experience, and this one includes several:...



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