VIDEO: Watch Legendary Boxer Floyd Mayweather Fight Himself in Virtual Reality

Fighter launches his own VR fitness game

Legendary boxer Floyd Mayweather debuted a VR boxing and fitness game Tuesday at the Consumer Electronics Show in Las Vegas that lets fans and fighters face a VR version of Mayweather himself in a digital ring. The game, “Mayweather Boxing & Fitness Virtual Reality Program,” will initially only be available at his Mayweather Boxing Club gyms. However, a home version for anyone with a VR system could be available in time for the 2018 holiday season.

Inside a conference room at the Cosmopolitan Hotel, Mayweather, who retired undefeated with a 50-0 record, performed a live demo.

“This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in