Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

2 reporters walked the SXSW floor wearing the gear

Video: John Tejada, Editor: Breana Mallamaci

It’s not always easy to pinpoint what type of content resonates with consumers—especially if you’re the one creating it. That’s where Nielsen consumer neuroscience comes in: With its eye-tracking technology and biometric devices, the company can actually capture sensory information of what a person finds interesting.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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