VIDEO: Gatorade Created a VR Football Game With Peyton Manning Focused on the Importance of Hydration

The company partnered with OMD on the project

 

To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning.

This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD previewed “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning in VR and let players learn from the five-time NFL MVP. After the game—expected to be released in February—players learn from Manning about how dehydration hurts the body’s heart and brain.

“I almost equate it like going from radio to moving images,” said Dario Raciti, U.S.

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