Video Game Reality Show Jumps From CBS to Machinima
Bunim/Murray-produced The Controller showcases EA's Medal Honor Warfighter
Last year, Electronic Arts partnered with CBS and famed reality production shop Bunim/Murray Productions (The Real World) to launch a unique Web-based reality series centered around the EA video game Battlefield 3, dubbed The Controller.
But for season two, YouTube gaming powerhouse Machinima took over the distribution rights, exercising its growing clout in the market.
Last week, the first two episodes of season two of The Controller debuted on the Machinima Prime channel, with the first already exceeding 430,000 views.
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