Facebook Adds Video Creative to Carousel Ads
Video will soon be available to all Facebook advertisers as a creative option for carousel ads.
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Video will soon be available to all Facebook advertisers as a creative option for carousel ads.
The social network touted a successful campaign by Wayfair in a Facebook Marketing Partners post, saying of the new feature:
This gives advertisers the creative flexibility to leverage the most engaging and powerful format we have in News Feed. Carousel format is growing at a rapid pace, and adding video as a creative option can bring sight, sound and motion to help advertisers improve both their brand and direct-response objectives.

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