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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io CEO Adit Abhyankar demonstrates how growth at YouTube invites strategic new use of the platform. Below, in his own words, he says it’s no longer too costly to invest in a viable video strategy.
YouTube continued on its explosive growth path in Q3 2021, growing 43% year over year to $7.2 billion in advertising revenue. As