Video Advertisers Are Moving On From That 'One Great Ad' Approach

Variety and iteration are attracting more attention on YouTube

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, CEO Adit Abhyankar demonstrates how growth at YouTube invites strategic new use of the platform. Below, in his own words, he says it’s no longer too costly to invest in a viable video strategy.