Video Advertisers Are Moving On From That 'One Great Ad' Approach

Variety and iteration are attracting more attention on YouTube

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io CEO Adit Abhyankar demonstrates how growth at YouTube invites strategic new use of the platform. Below, in his own words, he says it’s no longer too costly to invest in a viable video strategy.