Victoria's Secret Shows There's Something About Airplanes and Social Media

20 lingerie models don't hurt, either

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while inspiring plenty of other examples.