7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
When you find that Facebook ad that works, you want to run with it, but creative fatigue can stop you in your tracks.
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Failure to refresh your creative is costing you more than you think. Facebook penalizes advertisers for overserving the same ad to the same user by charging a higher price. So not only do you risk annoying a user and/or wasting ad spend on an impression that doesn’t generate action, you could even pay more for that wasted ad.
To keep costs down and click-through rates up, you have to keep creative fresh, but that takes time, manpower and processes–resources many advertisers don’t have enough of.