Vice Media Will Show How Companies Go Environmentally Friendly in New Partnership

The company is working with Overture

Vice and Overture will work together on creating content to spotlight humanitarian issues. Vice, Jodi Hilton for Overture

Overture, an organization that brings together companies to advocate for global humanitarian issues, and Vice Media announced a new partnership to create a series of videos spotlighting companies that are pursuing healthier products or products that are better for the environment.

Vice Media will create and distribute the videos after Overture identifies the companies making improvements in these areas.

Included among Overture’s 50 members are Johnson & Johnson, Spotify, IRC, UN Women, USAID and the World Policy Institute.

“This relationship with Vice will enable Overture to help organizations in the social impact space to get the word out [in new ways] about the good they’re doing in response to some of the world’s biggest challenges,” Overture CEO and president Donnovan Andrews said in a statement.

For example, the series might follow companies that are removing plastics from their supply line or using fewer chemicals, Andrews said.

Overture, which launched just over two years ago and is headquartered in New York, holds gatherings to discuss humanitarian issues and strategize how to solve them. They also hold events, honoring leaders in the space.

Launched in 1994, Vice Media is expected to reach more than 80 global territories across mobile, digital and linear platforms this year.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.