Richard Beckman, the publishing veteran, is joining Vice as its first chief revenue officer.
Beckman was an executive at Condé Nast for more than two decades. He also served as the first CEO of Adweek parent Prometheus Global Media, now known as Guggenheim Digital Media.
“Vice is the fastest-growing company in the media landscape,” Beckman told The Hollywood Reporter. “Their connection to great passion points across a wide array of categories and their unique relationship with millions of constituents, as a rainmaker it’s like waving the dinner bell for a piranha.”
Beckman’s appointment is effective immediately. He reports to Vice co-president Andrew Creighton.