In February, ViacomCBS CEO Bob Bakish first teased a bulked-up subscription streamer from the company that would build off the existing service CBS All Access. Amid a nationwide surge in streaming interest during the pandemic, that revamped and rebranded service will arrive sooner than anticipated.
The “transformed product” will begin to materialize sometime this summer, Bakish told investors on an earnings call today that also touched on the hefty ad revenue hit the company is taking as a result of Covid-19.
“We’re
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