Veteran Food Publicist Says Restaurants Need Better PR Strategies

In the wake of the Groupon collapse, lots of people in the restaurant industry are wondering what’s next. According to PR/food veteran Ellen Malloy, the answer is simple: Instead of focusing on “deals”, restaurants need to take charge of their brands and promotional efforts.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.