Verizon, Snap Team Up on the First Ever 5G Landmarker Lens

A 3D Bitmoji of Black Pumas’ Eric Burton ‘performs’ in front of the New York Public Library

Verizon agreed to become Snap Inc.’s official 5G innovation partner last November, and the latest initiative to come out of this union is a landmarker lens with several firsts.

The landmarker, for the New York Public Library Main Branch, will mark the first ever 5G landmarker lens, the first full song to be used in a Snapchat lens and the first 3D Bitmoji music performance.

Starting Nov. 20, Verizon 5G Ultra Wideband customers with 5G smartphones can stand by the New York Public Library on Fifth Avenue in Manhattan and use the 5G landmarker lens to watch a 3D Bitmoji of Eric Burton of Black Pumas dance to the band’s entire hit song, “Colors,” as flora and fauna explode from the sidewalks of Fifth Avenue.



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