The Big Game

Verizon Reunites Chargers Coach With the First Responders Who Saved Him

The Super Bowl spot is part of a broader campaign highlighting how first responders ‘answer the call'

Verizon is highlighting 12 NFL stars who were saved by first responders. Verizon

By Lisa Lacy

February 3, 2019

For the second year in a row, Verizon is using its Super Bowl buy to thank first responders.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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