Visible, Verizon’s more economically priced offshoot service, is about to live up to its name after months of flying under the radar.
The company, a Verizon-owned no-contract provider that offers cheaper unlimited data plans with capped speeds, is making its marketing debut with a new major ad campaign following a quiet rollout in May. The advertising push involves a host of faux pop-up storefronts in nine major U.S. cities. The catch: None of the stark blue buildings are stores at all.
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