Verizon-Owned Budget Service Provider Debuts New Anti-Store Campaign

Visible seeks to provide speed-capped service in unlimited packages for less

Visible, Verizon’s more economically priced offshoot service, is about to live up to its name after months of flying under the radar.

The company, a Verizon-owned no-contract provider that offers cheaper unlimited data plans with capped speeds, is making its marketing debut with a new major ad campaign following a quiet rollout in May. The advertising push involves a host of faux pop-up storefronts in nine major U.S. cities. The catch: None of the stark blue buildings are stores at all.

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