Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom

Wireless network operator aims to link content and commerce

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Verizon Media's attribution tool is made possible through its tie-up with InScape. Verizon Media

Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which ad spend drives viewers to streaming services.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.