Verizon Media Donates $10M in Ad Inventory for Mental, Public Health Response to Covid-19

The new Yahoo Life portal provides education, news and resources

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Verizon Media will donate $10 million in advertising inventory to help raise awareness and mobilize resources related to mental and public health response efforts addressing the coronavirus pandemic.

The company is also rolling out Yahoo Life, a well-being hub containing mental health education, news and resources.

The ad inventory donation is earmarked for national and international mental health organizations that have seen a rise in demand for their services due to Covid-19, and Verizon Media said the organizations target diverse and high-risk populations impacted by the outbreak, in addition to the general public.

The entities involved are: Child Mind Institute, which provides remote telemedicine and evaluations, as well as video chats with expert clinicians; Crisis Text Line, which provides 24/7 free text support for those in crisis in Canada, Ireland, the U.K.



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