Verizon Has Reportedly Bought Yahoo for $4.8 Billion

Telecom giant gains big digital audience

Yahoo is taking on a different video ads sales approach this spring. Getty Images

Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal. Just prior to when the dot-com bubble burst in 2000, the digital pioneer, at that time, had a market capitalization of some $125 billion.

@Chris_Heine Christopher Heine is a New York-based editor and writer.