USPS: Postcard Use Is Up Among Direct Marketers
Consumers may notice they’re getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called “Every Door Direct Mail,” USPS says on Monday that what it first issued as “postal cards” in 1873 are still distributed in the billions each year. (Opens as a PDF)
“Since the [EDDM] service was launched in 2011, USPS has handled about 1.2 [million] transactions, resulting in over 6.4 [billion] pieces of mail and more than … $1.2
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