USPS: Postcard Use Is Up Among Direct Marketers

Consumers may notice they’re getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called “Every Door Direct Mail,” USPS says on Monday that what it first issued as “postal cards” in 1873 are still distributed in the billions each year. (Opens as a PDF)

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.