Using Viral Marketing Effectively

Online marketers are having success with viral marketing: messages distributed with the intent of being passed along to grow a marketers e-mail file or increase company or product exposure. The e-mails contain special tracking devices that capture new e-mail addresses for present or future use.

The most effective viral marketing campaigns are being done with rich media, typically streaming media. Streaming media, which uses graphics, sound and animation to promote a product, is intriguing and perceived as “cool” by the viewer compelling them to pass the message onto others.