Social Pro Daily

How Social Media Can Help You Find the Right Market for Your Mobile App

You'll need a clear understanding of your audience

rootstrap-work-tony-robbins-case-study — Rootstrap works to create apps that people will actually use.Rootstrap

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In case you were too busy staring at the screen of your iPhone to notice, mobile internet usage has surpassed the total amount of time spent online on desktops; 71 percent of all internet minutes in the U.S. are now spent browsing from a mobile device. And of that total internet share, a whopping 30 percent of all activity is dedicated to social media.

So, if you haven’t thought about dedicating more of your marketing spend to mobile, it’s about time you did.