Using Social Content to Impact Each Stage of the Customer Lifecycle

The best marketing strategies start by defining their customers’ journey through the path to purchase and then tailor marketing efforts accordingly.

The best marketing strategies start by defining their customers’ journey through the path to purchase and then tailor marketing efforts accordingly. New customers are targeted with different marketing material than those who have made recent purchases or have abandoned shopping carts. Social media content should be no different in aligning to these stages. Unfortunately, this is where most marketers today fall short.