Search Engine Optimization

Using SEO Profitably Is All About Tactics and Timing

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Are you using SEO profitably? The fourth quarter is already well underway, and the holiday season with Black Friday and Cyber Monday is hard upon us. For retailers and many e-commerce merchants, this is make-it-or-break-it time. Will this be a good year or one to regret?

A successful season is really the final constellation of many interconnected tactical plans — the merchandise must be what the customer is looking for and the marketing and distribution must bring the merchandise and consumer together in a timely fashion.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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