Using Marketing to Decrease Risk, Without Devaluing Your Solutions

If you’re asking your prospects to make a buying decision that involves a significant budget or any other form of risk, it’s wise to create a low-risk way for your prospects to get to know you. Increasing comfort decreases perceived risk. And that’s essentially the goal of all marketing today: to decrease risk and make a purchase easier to defend emotionally and logically.

Introductory Offers as Marketing Tools

Often, the path marketers take is with introductory offers.

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