Content Marketing News

Using Content to Nurture Leads

Andrew-Schulkind
By Andrew Schulkind

The difference between just publishing a blog and content marketing is less about what you create than it is about how you use what you create. In other words, it’s what happens after you click the Publish button that determines whether you’re really a content marketer. An example of this can be found in using your content to nurture leads.

Helping smooth the path from discovery to purchase for prospects typically starts with great content, so I don’t want to underplay the importance of generating truly useful information for your audience.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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