USGA’s Direct Mail Puts a Face (or Two) on Its Membership

A golf membership organization’s direct mail membership campaign literally focuses on members.

Mailer Name: USGA
Date Mailed: September 2016

The United States Golf Association (USGA) is the nation’s governing body for the sport. Its membership includes courses, clubs, and facilities, as well as individuals. Among its many activities are administering the rules of golf, testing equipment, sponsoring charitable programs, and conducting championship tournaments.

Usually, the USGA’s membership package consists of a #10 or smaller envelope, a voucher reply form, a notepad premium, and a reply envelope.

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