User-Generated Content Brings Authenticity to Brands

Opinion: The average person wants to feel a real human connection


Due to redundancy, customers have grown tired of overly branded content, so it is quite easy for them to tune it out. What they cannot help but respond to, however, is authentic content generated by fellow customers.

The average person wants to feel a real human connection to your brand before agreeing to buy from you. Consumers browse through social and digital news feeds on their mobile devices to research new and interesting content. If the content is rich enough to capture their attention, they’re more likely to click on offers or promotions.

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