Media relations is a priority in most business-to-business companies … and it isn’t cheap. You can accumulate quite a bill with PR agencies by the end of the year in your effort to crank out press releases, hit up journalists for interviews and get your company’s name out into the press.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.