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Use My Personal Data, But Don’t Offend Me

Headshot of Tom Smith
By Tom Smith

I’m fine with companies collecting my data; however, how about providing me something in return?

I’m a huge college football fan and watched most of the 41 bowl games that just wrapped up with Alabama beating Georgia in the second-best bowl game of the year, next to the Rose Bowl.

Nissan is a significant sponsor of college football. It runs commercials throughout the games and has spent a lot of money producing the humorous Heisman House series that appears before the kickoff of major games.

I noticed the addition of a five-second tag at the end of a few Nissan commercials, saying it was the official vehicle of “Duke Blue Devil” fans.

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Headshot of Tom Smith

Tom Smith

Tom Smith is a DZone research analyst who built a career gathering insights from analytics to inform integrated marketing plans that make a significant positive impact on business. He's a hands-on leader in marketing and analysis who has worked with more than 120 clients in eight vertical industries. Smith is an experienced full-stack marketer who uses insights to drive positioning and branding, demand generation and lead creation, channel management, and customer relationship management and customer experience. The purpose of his blog is to share thought-provoking insights regarding customer experience. Reach him at tctsmithiii@gmail.com.

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