USAA Brings Poppy Wall of Honor to Snapchatters via AR Lens

The campaign pays tribute to the 645,000-plus military service members who lost their lives in conflicts

The poppy has an international symbol of remembrance since 1920 USAA/Snapchat

USAA created its first-ever Snapchat augmented reality lens just in time for Memorial Day Weekend. David Cohen is editor of Adweek's Social Pro Daily.