USA Today Invests Further In Esports Coverage

The publisher already has a vertical centered around the topic

USA Today is bringing more esports to its readers.

Under a new partnership, the publisher’s Sports Media Group and Super League Gaming, a gaming content and community platform, are teaming up.

The new alliance will begin July 6 with a Madden NFL 20 Tournament, where players will compete and the top 10 will win a cash prize.

“[Super League Gaming] are experts in the esports tournament space and we are leveraging their expertise, platform and infrastructure layered on top of our massive sports audiences to create seamless esports tournaments for our sports fans,” Chris Pirrone, general manager, USA Today Sports Media Group said in a statement.

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