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eMarketer has revised US social network ad spending projections previously made to $1.4 billion this year down from and estimated $1.6 billion. They also project ad spending on social networks in 2011 to be $2.36 billion. That’s somewhat discouraging for those that are investors in this space. While it represents substantial growth, there are some definite downsides.
As eMarketer states, “The challenge is that all of these new forms of advertising are more difficult to plan, measure and quantify than what advertisers are used to, and that has impacted spending growth.”