Performance Marketing

Urban Outfitters Tries Pinging Your Phone in the Fitting Room

Can beacons boost sales and cool factor?

By Lauren Johnson

November 4, 2014

Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile marketing.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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