Upload a Photo on Social Media, and Toyota Will Donate 10 Car Seats for Kids

The latest philanthropic social campaign

Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10 car seats to Buckle Up for Life, a program that works with children's hospitals to educate parents on car-seat safety.