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Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10 car seats to Buckle Up for Life, a program that works with children's hospitals to educate parents on car-seat safety.
The social campaign is part of the brand's partnership with Cincinnati Children's Hospital Medical Center and runs during Toyotathon, a sales period at the end of the year when nearby dealers combine their marketing and inventory to push cars off the lots.