Updated: e5 Global Media to Acquire 8 Nielsen Brands

Buyers of The Nielsen Co.’s media and entertainment brands said they plan to invest heavily in the print brands and introduce paid content to their Web sites, a sign of their belief in the value of targeted, high-quality brands despite the negativity surrounding print media.
 
The newly formed company, e5 Global Media LLC, announced earlier today it has agreed to purchase eight brands belonging to Nielsen Business Media. Pluribus Capital Management and Guggenheim Partners formed e5 jointly.
 
The brands being acquired are AdweekMedia (which includes Adweek, Mediaweek and Brandweek), The Hollywood Reporter, Billboard, Backstage, The Clio Awards and Film Journal International. E5 Global Media will also acquire the Film Expo business, which includes ShoWest, ShowEast, Cinema Expo International and CineAsia trade shows. The parties declined to identify a purchase price, which other media reports have put at $70 million.
 
“We decided this was a great time to buy media assets,” said Jimmy Finkelstein, chairman e5 Global Media. “We’re going to create great businesses in print, online, on mobile, [and] in events, and we think it’s the right time to do it.”