Updated: e5 Global Media to Acquire 8 Nielsen Brands
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Buyers of The Nielsen Co.’s media and entertainment brands said they plan to invest heavily in the print brands and introduce paid content to their Web sites, a sign of their belief in the value of targeted, high-quality brands despite the negativity surrounding print media.
The newly formed company, e5 Global Media LLC, announced earlier today it has agreed to purchase eight brands belonging to Nielsen Business Media. Pluribus Capital Management and Guggenheim Partners formed e5 jointly.
The brands being acquired are AdweekMedia (which includes Adweek, Mediaweek and Brandweek), The Hollywood Reporter, Billboard, Backstage, The Clio Awards and Film Journal International.