Updated Anti-Tracking Software Highlights Changes in Tracking Technology

Abine, the company behind the popular DoNotTrack browser add-on, must continue to refine its assault on tracking as technology advances and tand regulatory efforts fall apart. The company and a few others like it are up against an elaborate ecosystem of advertising companies who work with and against each other to serve up detailed user profiles to merchants seeking to get the most from their advertising dollars.

Earlier this week, Abine launched a substantially updated version of its respected anti-tracker, DoNotTrackPlus. The upgrade, DoNotTrackMe, fends off 200 companies using 630 tracking technologies.