Report: Facebook Page Post Ads Drive Engagement; Page Like Sponsored Stories Deliver Immediate Results

Web-based social-management outfit Upcast Social conducted a study of the use of Facebook’s open graph actions by three of its clients over a two-month period to gain insight into how advertisers and marketers were running campaigns on the social network.

Web-based social-management outfit Upcast Social conducted a study of the use of Facebook’s open graph actions by three of its clients over a two-month period to gain insight into how advertisers and marketers were running campaigns on the social network.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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