An Unusual, But Effective Lead Follow-Up Best Practice
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You convinced a potential customer to download content from your website. Then another, and another. You developed a list. Your sales lead follow-up best practice probably includes a drip email sequence — follow-ups enticing prospects to engage. You “add value.” You educate, nurture. So how many conversations with buyers result? Not many in most cases.
Let’s examine why this happens and discover what to do instead.
$75,000 per ‘Lead’
“I spent $75,000 last year on an outbound demand generation program that yielded a less than a one percent response rate,” said a recent student of mine.
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