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Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command. It not only provides relief for typing-weary fingers and addresses younger, digital generations, but voice also gives marketers a new way to engage with their target audiences.
Even though 55% of households in the U.S. are expected to own a smart speaker by 2022, there’s a missed opportunity when it comes to selling goods and services via this channel.