Untapped Opportunity: Putting the Power of Voice to Work

You could be missing out on a major opportunity to reach an even wider swath of customers

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Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command. It not only provides relief for typing-weary fingers and addresses younger, digital generations, but voice also gives marketers a new way to engage with their target audiences.



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