The Cleveland Browns’ first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season, according to social marketing firm Unmetric.
The Browns also led engagement on Twitter and Instagram, while the Kansas City Chiefs did so on Facebook.
Unmetric analyzed all of the teams in the league on the three social networks from Sept. 6 through 24, using its cross-channel reports, and it also found that:
- The Dallas Cowboys boasted the largest audience size on Facebook, while Twitter and Instagram belonged to the New England Patriots.
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