NFL Teams on Facebook, Twitter and Instagram: Super Bowl LI
Unmetric analyzed the New England Patriots and Atlanta Falcons from Feb. 1 through 6
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
The final installment of social marketing firm Unmetric’s analysis of National Football League teams on Facebook, Twitter and Instagram compared the two clubs participating in Super Bowl LI, eventual champions the New England Patriots and runners-up the Atlanta Falcons.
Unmetric examined its cross-channel reports for the period of Feb. 1 through 6, and it found that:
- Facebook: The Patriots boasted the larger audience size, while the Falcons posted the highest growth and drew the most engagement.
- Twitter: The Patriots led in audience size and engagement, and the Falcons tallied the most growth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in