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The final installment of social marketing firm Unmetric’s analysis of National Football League teams on Facebook, Twitter and Instagram compared the two clubs participating in Super Bowl LI, eventual champions the New England Patriots and runners-up the Atlanta Falcons.
- Facebook: The Patriots boasted the larger audience size, while the Falcons posted the highest growth and drew the most engagement.
- Twitter: The Patriots led in audience size and engagement, and the Falcons tallied the most growth.