NFL Teams on Facebook and Twitter, Weeks 7-9

The Dallas Cowboys continued to dominate Facebook during weeks seven through nine of the National Football League season, according to social marketing firm Unmetric.

The Dallas Cowboys continued to dominate Facebook during weeks seven through nine of the National Football League season, according to social marketing firm Unmetric.

Unmetric analyzed all of the NFL teams on Facebook and Twitter from Oct. 18 through Nov. 7 using its cross-channel reports, and its findings included:

  • The Cowboys led Facebook in audience size, engagement, likes and comments, and “America’s Team” also topped Twitter in engagement and likes.
  • The Oakland Raiders posted the highest growth on Facebook, and the surging club was also responsible for the most posts on the social network during the time period analyzed by Unmetric.
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