Success on the field continued to bring success on Facebook, Twitter and Instagram for the New York Yankees, Houston Astros and Chicago Cubs.
Those three clubs dominated Unmetric’s analysis of Major League Baseball teams on the three social networks from July 1 through 27.
Social marketing firm Unmetric examined its cross-channel reports for July, and it found that:
- The Yankees continued to lead audience size across all three social networks, and also posted the highest growth and highest engagement on Instagram.
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