Unmetric: Winning MLB Clubs Are Also Winning on Facebook, Twitter, Instagram

The Los Angeles Dodgers, with the best record in baseball, were quite active in August

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Teams at the top of the Major League Baseball standings continued to find themselves atop the engagement standings for Facebook, Twitter and Instagram in August.

Social marketing firm Unmetric examined its cross-channel reports for all 30 MLB clubs in August, and it found that the New York Yankees, Houston Astros, Cleveland Indians and Chicago Cubs were on fire on the three social networks as pennant races started to heat up.

Findings by Unmetric included:

  • The Yankees showed no signs of losing the audience-size crowns for Facebook, Twitter and Instagram, and the Bronx Bombers also led engagement on Instagram for the month.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in