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Teams at the top of the Major League Baseball standings continued to find themselves atop the engagement standings for Facebook, Twitter and Instagram in August.
Social marketing firm Unmetric examined its cross-channel reports for all 30 MLB clubs in August, and it found that the New York Yankees, Houston Astros, Cleveland Indians and Chicago Cubs were on fire on the three social networks as pennant races started to heat up.
Findings by Unmetric included:
- The Yankees showed no signs of losing the audience-size crowns for Facebook, Twitter and Instagram, and the Bronx Bombers also led engagement on Instagram for the month.