The Seattle Mariners posted the most growth on Facebook among Major League Baseball teams in May, according to social marketing firm Unmetric, while the Los Angeles Angels led Twitter growth for the month and the Atlanta Braves topped Instagram.
The Braves led engagement on Facebook, while the New York Yankees did so on Twitter and Instagram.
Unmetric examined its cross-channel reports for all 30 MLB clubs from May 1 through 31, and it also found that:
- The Yankees maintained their hold on largest audience size across all three social networks.
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